New Era caps have long been a staple in many fashion pioneers’ closets. With the recent trend of merging street-style with high fashion, New Era wanted to refresh their look for a more high-end feel. Working with a small team at Pereira O’Dell, we developed the #hookupgame campaign to exhibit how New Era’s caps can top off your look. Our work featured a combination of photography and logo work to create a fresh look for New Era. In contributing to this project, I focused on the art direction, logo design, and photo retouching.